The idea is a simple one - I wanted to create an identity to house the various projects that I'm personally involved with.

So I started Oohs & Aahs, my little incubator company.

Where ideas incubate

We all love our own space. The office, the shed, the home office. It's where ideas incubate and percolate.

This website is just that. The space for my shedful of bright ideas. Ideas and products that make people go ooh and aah.

Here, it's my belief that nothing is impossible and that you should:

  • Out-love the competition
  • Pursue long-haul thinking through high-quality craftsmanship
  • Do only work that you love
  • Make the best version of everything that you can.
"It always seems impossible until its done!"
- Nelson Mandela


What's Oohs and Aahs got its teeth into right now?

Main course: helping brands unlock growth.

Side(s): a high-performance fashion label for men.

Thanks. Be sure to stop by again soon or check for more.

Moses Mehraban
Oohs & Aahs

Oohs & Aahs